How one brand decided to
Petrolheads, it’s time to Get Revved Up! On the 21st and 22nd May 2022, all roads lead to Mall Of Africa in Midrand, Gauteng for the inaugural idle Auto Fest (IAF2k22) which is a premium OEM and Custom Auto Expo for cars, motorbikes, 4x4s and the associated culture - supported by Motul who are on board as the official lubricant partners.
idle Auto Fest will showcase some of the country's best customized rides that will be competing against each other for top honours. For the first time in South Africa there will be no less than four Show & Shine competitions run simultaneously at one Motor Show, entry of which is open to privateers. By doing so, this will highlight and give prominence to the different types of vehicle customization: Stance; Hot Rods; Muscle cars; Classic cars; Custom Bikes and Racecars thus promoting the automotive industry on a massive scale.
An array of automotive exhibitors will showcase their latest vehicles, products, and services in the Vendor Village, with offerings ranging from OEM parts and accessories, performance parts, in-car entertainment, apparel & merchandise, hobbies and much more. Indoor Go-karting and the Falken Tyres RC (radio control) Drifting will tease the racer in you!
The Shield Car Care main arena will be a hype of entertainment throughout the weekend where a live DJ will keep your head bopping and feet tapping. The well-known comedian Masood Boomgard will present various entertaining contests for our visitors, which will be 100% free to enter! Visitors can test their Formula 1 Pit skills to see how fast they can change a wheel in the Pit Boss Challenge and the overall winner on Sunday walks away with a brand new set of tyres; there’s a PG Llumar “Wrap Master” contest to see who can wrap a vehicle body part the best, winner walks away with a , as well as “Nailed it!” tool competition, all three contests are brought to by Shelby SA and respective partners Goodyear Tyres, . If you feel like doing handstands in the shower, this is easily attainable when you enter the Rocomamas Chilli Burger eating contest (you’ll have to supply your own refrigerated toilet paper). If you’re one of those weirdly talented people who can mimic cars sounds, there’s a “Motor Mouth” competition where visitors must replicate car exhaust sounds by mouth. There will be great prizes awarded for all these contests.
To add to the elements of lifestyle over the two days, MGHHDA (Mario Gomes Hip Hop Dance Academy) will promote and run a Street Dance comp, where their competitors will show off their dance skills on stage to thousands. There really will be something for everyone.
“Other than the beautiful vehicles and interactive exhibitions our focus is to have our spectators involved with as much activity as possible and that is why we have put together these fun contests in our arena that cost not a cent to enter into,” comments Alistair Andrew, Idle Brands CEO & event organizer. He adds; “entry into the expo is completely free for spectators, but registration through the event website is mandatory to obtain your free pass. We had to make it a free experience especially after the two years that a virus held us captive, we need to get out there and live again, promote businesses, and re-ignite the economy. With idle Auto Fest, it is our endeavor to getting the automotive industry to reconnect, and what better way to do it at one of South Africa's largest, busiest & most prestigious malls? We will celebrate a lifestyle, and experience, where the most innovative come together to showcase their automotive passion. The Automotive community needs an enhanced event experience at no cost to the visitor, one fuelled by passion and dedication to craftsmanship, where the best car builds are carefully chosen to rise above the rest and the mix of our supportive OEM & Aftermarket exhibitors working in unison to offer this.”
The idle Auto Expo will run from 09:00am – 18:00pm on both days and registrations for the free spectator pass, or to enter one of the four Show & Shine competitions, can be done through the idle website www.idlebrands.com.
To keep updated on the event follow us on Facebook: www.facebook.com/idlebrands or Instagram: @idle_auto_fest